AOC SF A Full Service Restaurant Consultancy photo of feta cheese Who We Are


Our Mission

Our success is measured through exemplary service delivery and maximum convenience for our clients, at competitive rates. We exist to help our clients set a course for success and achieve their financial and operational goals.

What our Name Means

You may recognize our name, AOC SF, or at least the first part, as a phrase often associated with better wines. However, the meaning behind this name, and reason for choosing it to represents our company, is deeper than a fun association with food & wine. For AOC SF, our name reflects our deep commitment to excellent quality.


AOC is short for Appellation d'Origine Contrôlée, a French phrase translated literally as “controlled term of origin”. AOC has been used as a certification of quality for wine and dairy products (cheese, butter) since the 15th century.

Since Bordeaux wine and brie cheese are AOC designated products, for example, only certain grapes and cows from within those regions can be used to produce the products and certain quality standards must be followed in order to label the wine and cheese with these names.

Other countries have since adopted their own version of AOC – DOC or DOCG in Italy, AVA in the US, DdO in Spain.


SF stands for San Francisco, home of the company’s first office. Just as location is important to the production of the best wine and cheese, so is understanding the market in which we operate an integral part of our quality services.

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